(2013) Generali Old-Age Survey – The way of living, thinking and involvement of elderly people

in Quantitative
Prof. Dr. Renate Köcher and Dr. Oliver Bruttel

The research, by the Polling Institute of Allensbach on behalf of the Generali Future Fund, consisted of face-to-face- interviews with 4,000 representative 65 - 85 year old Germans. In general, the interviewees felt ten years younger than they were and wished to maintain lifelong independence. Key findings were that the majority led a very active, satisfying and varied life and focused on the maintenance of health.



Germany, well-being, active ageing